FACTS!
Online Video Usage - Australians have a huge interest in online videos and this continues to grow. In January 2010 alone, Australians viewed 33 million videos online daily.
YouTube marketing statistics collected in surveys showed that 11.5% of people surfing the net visited YouTube at least once. When you consider the fact that there were 1.1129 billion people surfing the Internet during that same month, 11.5% translates into 124,190,000 people!
At the time of writing this YouTube gets 2 Billions views and of that 100 Million are viewers watching video on their mobile devices.
Every single minute 24 hours of video is uploaded to YouTube.
YouTube is Social!
Now what do I mean when I say YouTube is Social?
You may not think of YouTube in this manner to begin with but Google (the owners of YouTube) have spent a lot of time and money developing a very Social home page for people who have an account.
What I mean by this is the fact that when someone logs into their YouTube account they will see new videos from people they have subscribed to, new videos that are "like" the videos they have added to their favourites and also some other suggested videos that YouTube will think you like.
So what does this mean for you as a business owner?
Executives within YouTube now say that "subscribers are the currency inside YouTube." What this means is that a subscriber to your chanel says "I like your videos so much I would like to know when you make more." This also means that on any given day when someone logs into their account, if you have made a new video and uploaded it to your channel, that subscriber will be notified and it will also appear in their YouTube home page. This means they don't even have to be thinking about you or your product, but they will be exposed to a video about your poduct or service. It might just be at that time they decide to buy (or make another purchase) even without you directly "selling" to them.
Another powerful feature in YouTube that most people don't think about, and other factor that makes video social is the ability to "share" the video with friends.
What this means is that when someone watches one of your videos, thinks it something one (or many) of their friends should see then they click on the share button. In effect they have indirectly become your sales person but with a lot more credibility than any stranger knocking at a door selling a product. Another statistic current as of today is that 4 Million videos are shared every day.
On top of all those benefits of videos of your product or service in YouTube is the fact that people can rate and comment on the video as well, something no television advertising will ever be able to do.
There is one more point that is very important.
I've been discussing YouTube up until now, there is something I haven't told you so far that makes Online Video Markating extremely powerful!
Not only does your video get loaded onto YouTube, we also load your videos onto 28 other video channels, we also bookmark all the videos in all the high ranking bookmarking sites and some other "sevret sauce methods" I can't devulge here to make sure your videos dominate the search engines.
Leslie
M Cloucher




